It’s Alive, It’s Alive, Groupon is Alive!

Posted by on Mar 24, 2013 in Deal Site Industry, Groupon | 0 comments

It’s Alive, It’s Alive, Groupon is Alive!

According to some reports it has been rumored that Groupon is dead and in the dirt with no chance of coming back, and if you think that wasn’t harsh enough the reports said that Groupon isn’t giving businesses enough support to attract customers to keep coming back to local businesses.

“They don’t give businesses much data on how well similar deals have worked out for other businesses. (For instance, how many new customers did the businesses get? How many people spent more than their coupon amount—and how much more?) And they never explain the most important fact about Groupon users: Most of them are looking for a deal, and they’re unlikely to keep coming back to your business.” – Farhad Manjoo

Very interesting claim, and just to clear the record for Groupon…

It’s more alive than ever it’s and it is still thriving as one of the Largest Daily Deal Sites out there today. Farhad goes on to say that Groupon doesn’t give them enough information on how well the deals have worked out for other businesses.

Well Groupon is already doing the heavy lifting here by fulfilling the order and exposing you to a very large market. It isn’t too much to ask to pick the slack up a little bit on your part right?

The DSMA can setup opt in systems for your business to capture your customers information to market to them at a later date.

We can also track exactly how much customers spent on up sells outside of the deal and how many actually purchased the vouchers being offered and used them at your establishment.

As you can see we have eliminated two problems already so let’s get that third bird.

Farhad last statement was “Most of them are looking for a deal, and they’re unlikely to keep coming back to your business.”

The key to overcoming this problem lies in only two words: Customer Service.

People are not only sold on what your offering they are sold on customer service; you can easily have a good product but terrible customer service so no one is going to come back to your business. If you overcome that one gap there you half already conquered half the battle.

The DSMA stands on its customer service to local businesses and seeks to meet their client’s best interest first.

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